I asked before, but with no response, so I suppose I'll ask again.

Every time I go on YouTube, DeviantArt, or even sometimes this place, theres always something, somewhere, related to My Little Pony. Now I'm not here to degrade an already largely disliked group of individuals, I'm not here to insult every single brony or watcher of the show, I'm just wondering why exactly its so popular? I've seen everything from clips, to YTP/YTPMV, to fan art, and even an episode of the show itself, and I'm thinking that if I were to like it, I should have really felt like I was enjoying it by now.

I'd say that I was out of the demographic for the show (which I'd expect to be mostly girls under the age of 10), but seeing as so many other people my age + gender like it, there's clearly something up.

So why exactly do you guys watch the show? I'm legitimately confused.